Online store goes live!

After months of anticipation, Team SARTONK is thrilled to launch the online store for Honor Your Champion. It's been an amazing year so far, with the FedEx Small Business Grant Win, amazing artistic collaborations, and the launch of the Honor Your Champion™ lifestyle line! We're finally here, and couldn't be happier to share the joy with all those who've supported SARTONK's legacy and vision. This is for our fans, and for all those who can relate to the spirit of Honor Your Champion.

When you receive your goodies in the mail (packaged by us, with lots of love), be sure to capture that precious photo with your champion and post it @SARTONK, using #HonorYourChampion.

Without further adieu, surf on!

Yours in boxing,


P.S. What better way to start this off than a recent photo, taken at the 93rd birthday of boxing's Master Craftsman? :) Enjoy!

SARTONK President, Ed Majian, with his grandfather, Ardash Sahaghian